IVY + BEAU partnered with Kurl Kitchen to design an immersive floral landscape that honoured the brand’s Afro-Caribbean roots, its ingredient-led ethos, and the maternal lineage from which its story originates.
Inspired by the richness of tropical environments and the deep cultural ties to the kitchen as a feminine, communal space, we crafted a vibrant scene filled with dense foliage, lush greenery, and jewel-toned florals and berries. This palette echoed the natural ingredients that define Kurl Kitchen’s products while celebrating the heritage that informs their identity.
To further evoke a rustic, authentic “market” atmosphere, we layered the installation with:
- Woven baskets
- Coconut shells
- Gold structural framing
These elements grounded the design in cultural familiarity while adding texture, warmth, and narrative depth.
Following the main event, we thoughtfully repurposed the floral arrangements for Kurl Kitchen’s panel talk, creating a backdrop that subtly referenced the origins and essence of their formulations. The result was a cohesive visual story — one that celebrated heritage, natural beauty, and the roots that nourish the brand.










